Specialist VA

Digital Marketing Manager Virtual Assistant Australia — DotVA

Hire a digital marketing VA for your AU business. SEO ops, email campaigns, blog content production, conversion reporting, marketing tool admin. From $18/hr AUD.

Reviewed by Jenn Yang · Director, DotVA · 48+ AU placements managed · Last checked 18 May 2026

Pricing$18-$25/hr AUD
Typical hours15-30 hrs/week
Placement time7-10 days

What this specialist va does for you

  • Keyword research + on-page SEO edits (Ahrefs, SEMrush, GSC)
  • Email campaign production (Klaviyo, ActiveCampaign, Mailchimp)
  • Blog post QA + publishing (Webflow, WordPress, Shopify)
  • GA4 + Meta Pixel reporting + dashboard maintenance
  • Landing page A/B test setup + tracking
  • Marketing tool admin (HubSpot, Marketo)
  • Monthly marketing performance report
  • Editorial calendar maintenance

Digital marketing has more “admin layer at agency price” than any other function in a small business. A marketing VA handles the operational 60% so your strategist or agency can focus on the 40% that actually moves the needle.

What this placement covers

Every DotVA placement is dedicated — one VA, one client. The tasks above are the core scope, calibrated against 48+ DotVA placements. Add or remove items via the SOP in week 1.

Pricing + placement

This role sits in our specialist tier: AUD $18-$25/hr (excl GST). At a typical 15-30 hours/week placement, that’s approximately AUD $2,095/month all-in. A $500 refundable deposit covers our recruiting + placement work.

Placement time is 7-10 days from discovery call to your VA starting. We replace at no extra cost inside the 30-day satisfaction window.

What you bring

Two things: a 30-minute weekly check-in in week 1-2 (dropping to 20 minutes by week 4), and a willingness to write things down. SOPs, preferences, recurring decisions. Your VA reads them. Everything else — recruiting, vetting, onboarding, performance management, replacement coverage — sits with us.

Book a discovery call and we’ll confirm whether this is the right tier for your situation.

Tools your VA brings to the placement

  • Ahrefs
  • SEMrush
  • GSC
  • GA4
  • Klaviyo
  • ActiveCampaign
  • Mailchimp
  • HubSpot
  • Webflow
  • WordPress

Common questions about hiring a specialist va

Can the VA run paid ads?

Paid Google/Meta/LinkedIn ads at meaningful spend ($5k+/month) need a specialist, not a generalist marketing VA. We can recommend specialists. The VA can handle reporting, audience builds, and creative briefs.

Can the VA write SEO content?

Yes, with editorial oversight. They're strong at briefs, outlines, and first drafts. Best paired with a Claude Pro workflow for draft acceleration. Final QA stays with your marketing lead.

Will the VA replace our agency?

Usually not — they complement. The agency does strategy + creative; the VA does the operational layer that agencies bill at $150/hr but is really $25/hr work.

Ready to hire?

Book a free discovery call

30 minutes, no card, no obligation. We'll confirm the scope, show you matched candidates within 7-10 days, and you decide if it makes sense.

No obligation. No credit card. Just a conversation about what's possible.