Lead Generation Automation (Apollo + Instantly + AI)
We set up your outbound lead-gen stack: Apollo or ZoomInfo for prospecting, Instantly or Smartlead for cold email, AI sequence personalisation, reply triage. Builds a repeatable pipeline.
Reviewed by Jenn Yang · Director, DotVA · 48+ AU placements managed · Last checked 18 May 2026
What you get
- ICP definition workshop
- Apollo or ZoomInfo setup + prospect list build (2,000-10,000 contacts)
- Instantly or Smartlead account + sending domain setup
- Domain warmup (Mailwarm or Instantly built-in)
- 3-5 email sequences with AI personalisation
- Reply triage workflow + CRM integration
- Subdomain + DNS + SPF/DKIM/DMARC setup
- Sending compliance review (Spam Act, CAN-SPAM, GDPR where applicable)
- Team training session
- 30 days of post-launch monitoring
This is ideal for
- AU B2B service businesses with proven offer but no outbound system
- Founders doing outbound manually and hitting their time ceiling
- Businesses ready to commit to a multi-month outbound experiment
This is NOT ideal for
- B2C businesses (consumer outbound is different + legally risky)
- Brand-new businesses without a validated offer (build the offer first)
Outbound is one of the few growth channels you fully control — list, message, volume. Done right it’s the highest-leverage acquisition channel for AU B2B services. Done wrong it’s spam and reputational damage.
What “done” looks like
Every DotVA AI services engagement is fixed-scope, fixed-price, and fixed-timeline. No retainers without a defined deliverable. No “discovery phases” that turn into 6-month projects. The scoping call is free; the written quote that follows is what you sign off on.
Why we say no
We turn down roughly 30% of applications. Usually because the team isn’t ready, the goal isn’t clear, or there’s a simpler path that doesn’t need us. We’d rather tell you that on the discovery call than take a brief that won’t deliver. The shortest path to outcome isn’t always us.
Apply below
Two minutes. We read every application within 1 business day. If we’re a good fit, we book the scoping call. If we’re not, we say so — and usually suggest who is.
Tools we set up + integrate
- Apollo
- ZoomInfo
- Cognism
- Instantly
- Smartlead
- Lemlist
- Mailwarm
- HubSpot
- Pipedrive
Common questions
Will this get me banned by Google/Microsoft?
Done properly (separate sending subdomain, proper warmup, compliant copy, reply-rate-driven volume), no. Done badly, yes. The setup includes all of the proper-doing.
AU Spam Act considerations?
B2B cold email is permitted under the Spam Act 2003 with proper consent inference, accurate sender details, and clear unsubscribe. We comply.
When will we see results?
Domain warmup is 2-3 weeks. First booked calls typically in week 4-5. Honest numbers: 8-25 booked calls in month 2 depending on ICP and offer.
Tell us about your situation.
2 minutes. We read every application and reply within 1 business day. If we don't think we're the right fit, we say so — and usually suggest who is.
Thanks — application received
We've got your details for the Lead Generation Automation (Apollo + Instantly + AI) brief. Expect a reply within 1 business day. If we need anything else to scope it, we'll ask.